Whee! Just what the world needs, a poster that transmits info to your cell phone when you get near it.
Dainippon Printing is updating the IC-chip based transmitter they’d developed for use in advertising posters to make it compatible with the FeliCa chips that now have a home in some 5 mn pockets thanks to their inclusion in DoCoMo cellphones. The idea is simple: swiping your phone near the poster gets you access to some kind of more detailed content, special-offer tokens, etc.