Big shock everyone, Apple is a for profit company. And while your taking notes, they know their user base very very well… They make it, you want it whatever the price.
So that little iPod Nano that your drooling over may cost you $200 bucks ( thats almost 50 trips to Starbucks people!) from the local Apple store, it may only cost Apple (praise be thy name) less than half that. From a profit margin like that I’d say that Apple is going to be around for quite a while, little change of them running out of money any time soon.