Eh, what do you know, its hard to make money at blogging. Well duh. Blogging with an eye on breaking even is more than a lot of long hours searching for new info and then coming up with clever things to say about them. It’s about sorting through all the dreck out there on how to make money at this and discovering what works for you is. That’s hard. I’d like to know what it is, I can tell you that this site hardly makes anything at all. Far under what this study shows. Oh well, I enjoy it for the most part – its better than watching TV.
On a per month basis, 69% of our bloggers (those who previously indicated they participate in advertising programs) earn less than $20 per month from all income sources: advertising & sponsorship. It’s rather a pity that so many bloggers, of whom we have identified as being experienced, are not seeing any return for their efforts.
You can see from the graph that there is a real hurdle between $50 a month and anything above. From general experience, I know that blogs tend to go through several earnings ranges. You can be stuck on one range for a long time then jump up to the next without really experiencing a gradual incline in that direction.
We can see, for example, that there is a big barrier between earning $50 per month an anything greater than that – it would appear the next gap starts at $200.