Hum… Apple has a this ad for their new Intel powered computers that looks a whole lot like a video by a group named "The Postal Service". After seeing both of them I’d say that there are similarities, quite a few of them. Who ever was the company that made the Apple ad nailed the look of the Postal Service video 100%. I don’t know if the ad agency that Apple hired did this intentionally but they got their moneys worth on the viral marketing angle by coming close and then planting the seed of suspicion in people’s minds and banking on everyone making a big deal out of it like a bunch of mindless sheep. Well I say ‘BAAA!’. Yep, I’ll play the game. Heck, the music video is good, the song is even better (I was looking for the name of that band for quite a while), and its always funny when a computer company calls the customers of it’s newest partner ‘dull’. Hard to beat that. BTW, I won’t be upset if someone hits up my donation button big time so I can stop being a ‘dull’ Intel customer and become a ‘dull’ Apple customer.
So what…
In fact, I would say Apple improved on the video by ‘The Postal Service’, despite being a little crap itself, by not adding the duff music from the band onto the ad and making it worse!
Other names the band could have used are…
The Trash Collectors
The Drain and Sewage Cleaners
The Colonic Irrigation Service
and my favourite
The Parking Attendants
Blah blah blah…..etc…
Very interesting, I definitely see the similarity between the two. When I saw the ad I thought they were maybe playing off the old Intel Bunny People (if you remember those TV ads).
Then again, they could have been ignoring both. I used to work for them and, to a large extent, that is just what an Intel fab looks like.
James
[Turns out the same director did both of them. – John]